Technology & Trends For Virtual Dealers

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Technology & Trends For Virtual Dealers

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Throw on a headset, “test-drive” a car, in the middle of a convention floor space. The merging worlds of virtual reality and automotive allowed …

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After a recent victory in Indiana, Tesla is making a push to allow its direct-sale business model in Connecticut and bypass the third-party car …

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The Wall Street Journal reported this week that Beepi has spent $150 million in venture capital and will start liquidating assets to meet creditor …

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Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their …

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When it comes to identifying new customers—and finding creative ways to market to them—few businesses are as nimble as U.S. automobile dealerships. They’re quick …

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Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a …

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With the Millennial generation quickly becoming a more powerful force in the economy, totaling around 85 million, they’re now in their 20s and 30s, …

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After years of forecasts that the Internet would revolutionize auto sales, auto industry leaders say dealerships are within a year or two of being …

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Most people looking for a new computer or khaki pants undoubtedly start their research online. Same goes for auto buyers. A McKinsey study finds …

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Not all pop-ups are created equal. This is important to remember when understanding Google’s recent announcement that starting in mid-January they’re going to start …

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Online used-car retailer Carvana, whose marketing strategy includes mechanized automobile-dispensing “vending machines,” will soon be rolling into Fishtown, according to a city industrial-development agency …

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Auto retailers are making significant investments in technology to enable consumers to do most, and someday all of a vehicle purchase online. Dealers who …

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Prediction: 2017 will be the year that tens of thousands of motorists will start to buy new cars not from a salesman, but directly …

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Automotive disruptors: Companies attempting to drive the consumer experience of buying and financing cars in new ways. Their services span from offering new types …

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It was just a matter of time: More than a year after Walmart-owned Sam’s Club began selling customers cars, taking on Costco’s long-running auto …

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If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes …

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The element of increasing customer engagement is what separates good advertising from great advertising. One classic example of a successful advertising campaign was conducted …

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With the exception of funeral services and stylish clothing, practically anything can be purchased at your local Walmart. That list now includes automobiles. North …

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New technologies have allowed retail marketers to develop better connections with their customers. For instance, over the past couple of years, it has become …

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Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate …

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If there is a constant in automotive digital marketing, it’s the need to connect with car buyers where they live. As social media platforms …

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Carvana has built multi-story buildings resembling oversized vending machines in several cities — one is currently under construction along Sam Rayburn Tollway near Legacy Drive …

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From geo-targeting to beacons, location-based technology is opening up a world of possibilities for marketers — but it’s also complicated, as new capabilities and use cases seem …

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It’s that time of year again: New year, new opportunities. New digital marketing strategies you vow to use. Every year a list of digital …

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In the constant struggle to keep your dealership growing and competing, it’s easy to overlook the importance of the employee onboarding process. Owners and …

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Smart has started to sell cars online with deliveries direct to a customer’s home or local dealer withing 12 days of credit acceptance. The …