Technology & Trends For Virtual Dealers

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Home Archive by Category "Car Buying" (Page 3)

Car Buying

Car Buying

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Most people looking for a new computer or khaki pants undoubtedly start their research online. Same goes for auto buyers. A McKinsey study finds …

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Online used-car retailer Carvana, whose marketing strategy includes mechanized automobile-dispensing “vending machines,” will soon be rolling into Fishtown, according to a city industrial-development agency …

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Auto retailers are making significant investments in technology to enable consumers to do most, and someday all of a vehicle purchase online. Dealers who …

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Prediction: 2017 will be the year that tens of thousands of motorists will start to buy new cars not from a salesman, but directly …

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Automotive disruptors: Companies attempting to drive the consumer experience of buying and financing cars in new ways. Their services span from offering new types …

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It was just a matter of time: More than a year after Walmart-owned Sam’s Club began selling customers cars, taking on Costco’s long-running auto …

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If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes …

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The element of increasing customer engagement is what separates good advertising from great advertising. One classic example of a successful advertising campaign was conducted …

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With the exception of funeral services and stylish clothing, practically anything can be purchased at your local Walmart. That list now includes automobiles. North …

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If there is a constant in automotive digital marketing, it’s the need to connect with car buyers where they live. As social media platforms …