Technology & Trends For Virtual Dealers

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Home Archive by Category "Technology" (Page 2)

Technology

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It’s no secret that technology is everywhere, and people are now more connected than ever. In fact, 64% of Americans and 80% of online …

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It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee …

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The Wall Street Journal reported this week that Beepi has spent $150 million in venture capital and will start liquidating assets to meet creditor …

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In years past, the refrain among auto dealers has been “Facebook doesn’t sell cars.” But there’s no doubt that the power of social media …

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One of the best things about social media marketing is that it’s measurable. I’m still caught off-guard when I hear that some dealers don’t …

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Google stands as the key player for any business looking to get started on search, as it maintains a 68% share of the market, …

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Geolocation is the next buzzword in marketing. As brands discover the power of GPS-fueled augmented reality (think Pokémon Go), they’re finding new ways to …

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Most people looking for a new computer or khaki pants undoubtedly start their research online. Same goes for auto buyers. A McKinsey study finds …

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Not all pop-ups are created equal. This is important to remember when understanding Google’s recent announcement that starting in mid-January they’re going to start …

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New technologies have allowed retail marketers to develop better connections with their customers. For instance, over the past couple of years, it has become …