New technologies have allowed retail marketers to develop better connections with their customers.
For instance, over the past couple of years, it has become possible to use consumer data to provide location-specific information and deals for a more personalized shopping experience. Retailers are using technology to find new ways of directly engaging customers and delivering value, especially via their mobile devices.
And while technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year? Here are three things to consider as retailers develop strategies for 2017.