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Google Unveils Click-To-Message Ads

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Google Unveils Click-To-Message Ads

Google is introducing a new mobile ad format for its AdWords network that will enable consumers to launch a conversation with brands via text message simply by clicking on an advert, providing higher levels of customer engagement and a richer experience for consumers.

Click-to-message ads will be introduced internationally over the next few weeks, and will enable advertisers to set up a message extension that connects directly to a smartphone’s SMS app, generating a pre-written message tailored to their product or service.

Nearly two thirds of smartphone owners use messaging more than five times a day to communicate with others, and 65 per cent of consumers say they’d consider using messaging to connect with a business, either for information or to schedule an in-person appointment.

Learn more about the results of click-to-message ads.

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