It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee shops. Frequently, the dealership’s history is prominently displayed, and its staff is savvy and enthusiastic, providing customers with easy access to information at every stage of the buying process.
Customers at such a business don’t just have a great experience. Simply by being at the dealership, they immediately understand its core values: service, quality, transparency, tradition, and high-character employees.
But sometimes, this same business’ dealership website provides quite a different experience: page clutter, unaesthetic widgets, slow-loading forms, choppy chat, and poor design. All of these issues create a user experience that is challenging at best.
Why is there such a difference between the physical dealerships and the digital one? It’s not a problem of technology. It’s a problem of ownership.
See what you can do to make your dealership’s website live up to your showroom’s standards.