75 percent of Millennials would rather give up the ability to talk on their smartphones than the ability to text. Why should this matter to business owners? Because Millennials’ preference for texting instead of talking extends to the way they want your business to communicate with them.
This age group accounts for nearly one-fourth of the U.S. population, and many of today’s Millennials are full-fledged adults, with the jobs and kids to prove it. If your business isn’t marketing to Millennials in a way that speaks to this generation you could be left behind.
See why Millennials prefer receiving texts rather than call.