Traditional thinking goes that more website visits mean more leads. More leads mean more sales. You want to sell more cars? Get more traffic to your website. Except data doesn’t actually support this.
Increasingly, lots of that traffic isn’t coming from actual people looking to buy a car. Automated programs designed to crawl websites bring traffic to websites, but it’s not real human traffic and it’s definitely not high-quality traffic from car shoppers.
Check out these three things that could help you bring high-quality traffic to your website.