We are seeing a sea of change in the way the automotive industry handles retail sales. No longer are dealerships and original equipment manufacturers relying on fixed display assets and physical brochures to attract customers. Instead, these parties are now embracing the new opportunities provided by real-time visualization.
This innovative technology is enabling dealerships to provide potential customers with next-generation virtual experiences, which can be accessed both on the sales floor and at home via the internet. Ironically, this new approach allows customers to get closer than ever to their dream vehicles, through digital exploration and full customization options that simply aren’t available to view in the showroom.
Learn more about how new virtual reality technology is making this possible as well as driving sales.