Technology & Trends For Virtual Dealers

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Technology & Trends For Virtual Dealers

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There isn’t a shortage of competition in dealerships. I have always wondered what it would be like if everyone at the dealership loved each …

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At the risk of becoming a jack of all trades, and a master of none, I am going to tell you about one of …

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Digital Marketing In this Century More than 85% of products and services are being searched for online, which means Digital marketing is no longer …

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If dealerships met the needs of consumers, there would not be a reason for online mega dealers to exist. Online mega dealers fueled by …

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Until now, dealerships did not have the ability to integrate artificial intelligence (AI) into their dealership marketing platforms. For most people, it is a …

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The fun is only beginning in the auto industry. We have come a long way from predictions in the past century. One of my …

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Significant changes are underway as automotive manufacturers and retailers try to anticipate consumer demands in changes in their business models. Traditional Sales, Leasing and …

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New technology and systems are reinventing many of the fundamentals of the car, and the automotive landscape is going to change forever as a …

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The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few …

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The auto industry is working hard to understand consumers, including why, where, when and how they shop. The problem is consumers keep changing the …

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Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market …

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The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every …

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The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is getting more …

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  In the past, consumers would go straight to the dealership in order to get information. But now dealerships have taken their hands off …

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Over the next 12 months, the need to adapt and enhance customer service is likely to intensify as new players enter the automotive retail …

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Sixty percent of dealers not already using mobile tablets say they won’t even consider adopting them in their dealerships Although a majority of the …

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Consumer confidence in online shopping continues to rise, with fewer people feeling the need to physically view items before buying.  Once limited to low …

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It’s time to market cars as an experience and a lifestyle, not just a means of transportation While more millennials and Gen Xers leave …

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Geo-location Marketing Explained: Geo-location as a concept is defined as the identification or estimation of the real-world geographic location of an object, such as …

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With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on …

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Elon Musk’s Tesla Inc. briefly surpassed General Motors Co. to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as …

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“YOU NEED RICH CONTENT ON YOUR SITE THAT ENGAGES SHOPPERS OF ALL KINDS AND ENCOURAGES THEM TO CONTINUE TURNING TO YOUR DEALERSHIP FOR ANSWERS.” …

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The tech giant published a list of suppliers it is working with, including Robert Bosch. Apple lists Bosch’s office in Reutlingen, Germany, which houses …

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The Jeep® brand is introducing an innovative customer experience at its dealerships: starting today, consumers in selected markets in Europe can walk around and …

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For the last 100-plus years, with the exception of early adapters, the automotive sales process and consumer behavior generally stayed the same, until now. …

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There are plenty of stories about the work being done to develop a truly autonomous car. For the most part, we focus on the …