The way that consumers interact with media or social media is constantly evolving, leaving companies scrambling to find the best way to reach their customer base in order to share their message.
Should businesses focus their efforts on online formats and social media? Should mobile-first be a goal? Or is it better to reach consumers through a variety of platforms, from online games to social media influencers to print media?
Check out some of the 10 best ways to utilize your advertising dollars.