Technology & Trends For Virtual Dealers

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Beacons Still Facing Challenges

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Beacons Still Facing Challenges

More marketers are turning to proximity technology in an effort to better target customers and gather more information on customer behavior. More than 50%  of retail, shopping mall, hotel and tourism, airports or sports stadium industries use some form of proximity technology in their marketing efforts.

While proximity technology like beacons are gaining widespread adoption among marketers, that doesn’t mean that everyone knows how to use such tools effectively. See why.

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