Technology & Trends For Virtual Dealers

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Digital Marketing In this Century More than 85% of products and services are being searched for online, which means Digital marketing is no longer …

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Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market …

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The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every …

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The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is getting more …

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It’s time to market cars as an experience and a lifestyle, not just a means of transportation While more millennials and Gen Xers leave …

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With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on …

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Elon Musk’s Tesla Inc. briefly surpassed General Motors Co. to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as …

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“YOU NEED RICH CONTENT ON YOUR SITE THAT ENGAGES SHOPPERS OF ALL KINDS AND ENCOURAGES THEM TO CONTINUE TURNING TO YOUR DEALERSHIP FOR ANSWERS.” …

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The tech giant published a list of suppliers it is working with, including Robert Bosch. Apple lists Bosch’s office in Reutlingen, Germany, which houses …

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For the last 100-plus years, with the exception of early adapters, the automotive sales process and consumer behavior generally stayed the same, until now. …