Technology & Trends For Virtual Dealers

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Home Archive by Category "Technology" (Page 3)

Technology

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Not all pop-ups are created equal. This is important to remember when understanding Google’s recent announcement that starting in mid-January they’re going to start …

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New technologies have allowed retail marketers to develop better connections with their customers. For instance, over the past couple of years, it has become …

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Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate …

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There’s no denying the power of digital platforms in car sales. According to recent research, 80% of drivers looking to purchase a new vehicle …

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At a dealership, the main purpose of search engine optimization (SEO) is not to get more people to your website. It’s actually to bring …

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Over the course of the past twelve months, virtual and augmented reality have made some serious headway towards mass-market adoption. With major media companies …

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They’re anonymous until they’re not. That describes typical online car shoppers who early on withhold their names and contact information from dealerships. But when …

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If there is a constant in automotive digital marketing, it’s the need to connect with car buyers where they live. As social media platforms …

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Social media is a major player in the most important conversations in media and marketing—including hot-button topics such as attribution, live streaming, digital video …

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For many years, Bill Feinstein, president of Planet Honda in New Jersey, has fought for his dealership to make better use of its data. …