Technology & Trends For Virtual Dealers

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Home Archive by Category "The Evolving Dealership" (Page 2)

The Evolving Dealership

The Evolving Dealership

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The auto industry is working hard to understand consumers, including why, where, when and how they shop. The problem is consumers keep changing the …

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Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market …

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The days of ‘just posting’ on social media are over. The days of updating content on your website every 6 months are over, too. Every …

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The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is getting more …

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  In the past, consumers would go straight to the dealership in order to get information. But now dealerships have taken their hands off …

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Over the next 12 months, the need to adapt and enhance customer service is likely to intensify as new players enter the automotive retail …

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Sixty percent of dealers not already using mobile tablets say they won’t even consider adopting them in their dealerships Although a majority of the …

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Consumer confidence in online shopping continues to rise, with fewer people feeling the need to physically view items before buying.  Once limited to low …

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It’s time to market cars as an experience and a lifestyle, not just a means of transportation While more millennials and Gen Xers leave …

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Geo-location Marketing Explained: Geo-location as a concept is defined as the identification or estimation of the real-world geographic location of an object, such as …