Technology & Trends For Virtual Dealers

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Home Archive by Category "The Evolving Dealership" (Page 3)

The Evolving Dealership

The Evolving Dealership

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“YOU NEED RICH CONTENT ON YOUR SITE THAT ENGAGES SHOPPERS OF ALL KINDS AND ENCOURAGES THEM TO CONTINUE TURNING TO YOUR DEALERSHIP FOR ANSWERS.” …

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It’s not uncommon for today’s dealerships to feel like VIP lounges, with gorgeous showrooms, state-of-the-art service centers, and waiting areas nicer than high-end coffee …

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After a recent victory in Indiana, Tesla is making a push to allow its direct-sale business model in Connecticut and bypass the third-party car …

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Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their …

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In years past, the refrain among auto dealers has been “Facebook doesn’t sell cars.” But there’s no doubt that the power of social media …

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One of the best things about social media marketing is that it’s measurable. I’m still caught off-guard when I hear that some dealers don’t …

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Prediction: 2017 will be the year that tens of thousands of motorists will start to buy new cars not from a salesman, but directly …

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Automotive disruptors: Companies attempting to drive the consumer experience of buying and financing cars in new ways. Their services span from offering new types …

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If we listen to conventional wisdom, businesses should be using TV, radio and online banner ads to attract new customers. But when it comes …

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The element of increasing customer engagement is what separates good advertising from great advertising. One classic example of a successful advertising campaign was conducted …