Technology & Trends For Virtual Dealers


Customers Do Crazy Things When You Aren’t Looking!

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Customers Do Crazy Things When You Aren’t Looking!

At the risk of becoming a jack of all trades, and a master of none, I am going to tell you about one of the scariest things I have seen dealership staff do. None of them have been our past or current clients, of course. We have been blessed with a fortitude of wonderful dealerships who make my soul smile every day😊

In the course of a normal day, I have calls with dealerships across Canada and the US who are looking to improve their overall ROI and get more leads. On those calls, we talk about everything from how many website visitors they get, lead response times, or the last customer on their lot that left eau de burnout after they didn’t get the deal they asked for. This doesn’t make me an expert, but I do get to hear the good, the bad, and the ugly.

This story may seem unreal, but I can assure you, people do crazy things.

Never let a guy who tells you he races motocross test drive your Dodge Demon or KTM Super Duke on your lot.

This may or may not come from personal experience, I plead the fifth!

One day a guy shows up at a lot with a flat bill hat with an orange and black logo, and a t-shirt sporting the most recent Supercross event. He’s your ‘up’, so you go out eagerly to greet him. The second you say hi, he starts telling you about how he raced pro-motocross. In this guys mind, he’s a celebrity.

If this guy shows up on your lot, do not allow him to test drive any motorcycle on your lot, especially if the GM is out to lunch. This guy may sit on said motorcycle, rev it with a big smile and take off around the parking lot popping wheelies for 15 minutes. You might assume this is bad, and you’re right. Even though he qualifies for financing and buys the bike, you will likely get fired because most insurance companies would cancel the insurance if this guy crashed.

In a motocrosser’s mind, practice makes perfect and practice happens everywhere. It’s a good rule to live by, but motocross guys are notoriously dangerous. They thrive on danger and thrill of a great story. Keep this in mind next time you see this dude asking for the keys to your fastest vehicle!


Article By: Mari Campuzano

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