The leading provider of auto industry marketing and customer relationship management solutions that successfully drive the Sell, Service, Repeat cycle, today announced that dealerships are losing an average $380K annually in service revenue due to missed opportunities to digitally engage with, and retain, their millennial customers.
By 2020 millennials will command $1.4 trillion annually in purchasing power and represent 30% of total retail sales, so it’s important that dealerships know how to win their business. Although millennials as a whole are more brand-fickle than other generations, it’s a mistake to believe they are incapable of becoming loyal customers. Research uncovered opportunities in several key areas for dealers to better cater to this elusive demographic.
See how dealers can prevent missing opportunities with millennials.