Some auto-makers face a new challenge on social media: “fake ads.”
Sponsored posts and ads on Facebook have surfaced touting “new” vehicles such as the Dodge Charger and Cadillac Escalade with altered or misleading images. Some posts feature a concept vehicle or more futuristic design of a current model, while others show fake vehicles.
Social media users share, comment on and “like” the posts based on the fictitious cars and trucks — potentially giving consumers unrealistic expectations when buying a new vehicle.
Learn more about how “fake ads” are hurting the public perception of new vehicles.