Technology & Trends For Virtual Dealers


Doctored Car Photos Become Click-Bait

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Doctored Car Photos Become Click-Bait

Some auto-makers face a new challenge on social media: “fake ads.”

Sponsored posts and ads on Facebook have surfaced touting “new” vehicles such as the Dodge Charger and Cadillac Escalade with altered or misleading images. Some posts feature a concept vehicle or more futuristic design of a current model, while others show fake vehicles.

Social media users share, comment on and “like” the posts based on the fictitious cars and trucks — potentially giving consumers unrealistic expectations when buying a new vehicle.

Learn more about how “fake ads” are hurting the public perception of new vehicles.


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