Technology & Trends For Virtual Dealers

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Google Searches Reveal Auto Trends

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Google Searches Reveal Auto Trends
With so many car brands available on the market today, most Americans turn to Google to view pictures, read reviews, and find details on the vehicle they’re interested in purchasing. Overall, car brand loyalty and interest ebbs and flows quite a bit. Looking at data from 2012 to 2017, it was rare that one brand remained the most searched brand for a state for more than one to two years.

 

Gas prices impact consumer purchasing decisions in the automotive industry. In 2012, an expensive year for gas prices according to AAA, Honda and Smart Car were the most searched brands in the highest number of states.

Where is Tesla the most searched car brand? Surprisingly, not California, but Nevada.

Read More about how google search impacts auto trends

(Source: mediapost.com)