Geolocation is the next buzzword in marketing.
As brands discover the power of GPS-fueled augmented reality (think Pokémon Go), they’re finding new ways to reach customers. For them, it’s meaningful not only to know not only where a consumer is, but also where that consumer’s attention is, and technology is making that possible.
“Every advertiser has an understanding of where consumers are located through their devices translated as specific GPS coordinates,” says Jim Kovach, vice president of business development at CrowdOptic, an augmented reality technology firm that has worked with L’Oreal, Sony and IMG.
Check out these 15 trends to watch in geolocation marketing.