Technology & Trends For Virtual Dealers

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How to Be More Social

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How to Be More Social

If there is a constant in automotive digital marketing, it’s the need to connect with car buyers where they live. As social media platforms such as Facebook, Twitter and Instagram continue to add users and make themselves indispensable sources of information, dealers are following. In recent years, many have hired full-time social marketing managers to maximize engagement with customers and prospects.

Read more to find out what that position entails and how to measure the success of a social marketing campaign.

(Source: AutoDealerMonthly.com)

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