The Jeep® brand is introducing an innovative customer experience at its dealerships: starting today, consumers in selected markets in Europe can walk around and look inside the all-new Jeep Compass before it is physically available in the showroom, thanks to an augmented reality experience.
The Jeep Compass Visualiser is an innovative, easy-to use application that recreates the virtual car before the eyes of the customers in its real dimensions, allowing them to discover the new model and interact with it before its physical arrival in the dealer’s showroom.
The innovative technology allows car buyers to hold a Tango-enabled device and view, walk around, look inside and configure a life-size virtual car. External colors and wheel options can be selected and interchanged. Doors can be opened to reveal a realistic and detailed interior, where changes to upholstery colors can be made with a tap on the device screen. As the car is viewed through the device, the virtual car moves in relation to how the user moves.
Read more about this innovative Virtual Showroom Experience and how it works.