Technology & Trends For Virtual Dealers


How Many Widgets Does It Take To Sell Cars?

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How Many Widgets Does It Take To Sell Cars?

What is a widget you ask? Maybe we should defer to Janet Jackson in 1986 for the answer to this perplexing question.

Me: ‘Janet, what has my widget done for me lately?’

Janet: ‘Used to go to dinner almost every night’

Me: ‘Janet, I don’t think we are talking about the same widget.’

Janet: ‘Get wit it…Uh
What have you done for me lately Ooh ooh ooh yeah’

Me: ‘Janet, we are definitely not on the same page.’


In all seriousness, a widget is defined by a small application with limited functions…I don’t like where this is going already. Commonly, widgets are a one-dimensional application that you need many of to achieve one simple process, selling cars.

When talking with other GMs and dealers, I hear them say that they have in upwards of 100 or more digital products on their website. Statistics show that the less a customer has to do on your website, the likelier they are to purchase a car from your website.

I see it one way, find one tool that combines all the functionality you need to engage consumers on your site. It will be less to manage, and less monthly spend. My personal favorite tool for engaging customers on my site, and allowing them to work a deal from the comfort of their home, is Virtual Deal.

The revolution of online car buying is upon us, and with Virtual Deal, your system is built to your specifications. Take 20 minutes out of your day to hear how Virtual Deal can help increase your ROI and give you the cutting edge in technology.

Live 20 minute demo:


By: Mari Campuzano