Mobile shopping may get a whole new meaning. Buying from a store was always pretty straightforward before the Net. A person would get up and go shopping. No big deal.
The commercial Web of course changed all that, at least from a knowledge standpoint. A consumer could buy online, but they also could research online at home and still get up and go to the store, which is still what most people do from a product purchase standpoint. Mobile moved the research part of shopping to be real-time, all the time. It did the same for online purchasing, making it a totally portable activity.
But now the market is starting a move toward yet an additional shopping source, the networked car.
See how mobile in-car shopping is going to change the market.