Forget the notion that Gen X is a small market: It isn’t. And Gen Xers’ digital usage, along with their TV viewing, makes them eminently reachable. Plus, being less eager than younger people to jump on the latest new trend makes them easier for digital marketers to find.
An estimated 91.3% of Gen Xers—individuals born between 1965 and 1980—used the internet regularly in 2016, with that figure expected to change only negligibly over the rest of the decade.
Whatever their method for accessing the internet, many Xers spend lots of time doing so. In September 2016 polling by Limelight Networks, four in 10 internet users ages 34 to 50 said they spend at least 11 hours per week online outside of work.
See how Gen Xers are actually much easier to reach.