Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017.
We’re seeing a huge shift in the dynamic between car shoppers and dealerships because of innovations like mobile technology and social media. Consumers can access the information they need for buying a car virtually anywhere at any time.
Technology puts more control in consumers’ hands, reshaping their behavior as new innovations arise. This means you need to use technology to learn about your buyers and craft marketing messages tailored to their pain points long before they enter your showroom.
Check out these 3 steps to prepare your dealership for the newest technological innovations.