At a dealership, the main purpose of search engine optimization (SEO) is not to get more people to your website. It’s actually to bring more people to your dealership floor so they can purchase a vehicle from you.
If your SEO strategy is failing in this regard, you need to find out how it’s failing, and then correct the issue. You shouldn’t be dumping your time and money into a strategy that isn’t helping you sell more vehicles.
Here are five reasons why your SEO might be failing to bring more people to your dealership.