For the last 100-plus years, with the exception of early adapters, the automotive sales process and consumer behavior generally stayed the same, until now. Today, the sales process does not start with a visit to the dealership or even a phone call. It is a whole new race, and millennials are in the driver seat.
Millennials now make up almost a third of new car buyers. They do their research online, shop for the features they want, read the reviews, and use third-party sites to find the best price.
By the time they make contact with a dealer, they already know what they want and the price they are willing to pay. Today’s informed consumer will now buy from the dealership that makes this process as easy as possible, and technology can play an essential role in making that happen.
Read more about the dealership experience millennials want to avoid and the type they want.