Technology & Trends For Virtual Dealers


Transparent Pricing: Will Clarity Cost Car Dealers?

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Transparent Pricing: Will Clarity Cost Car Dealers?

In the days when car listings appeared on paper and were paid for by the line, buyers had little to go on but a list of abbreviations and a price that gave no indication of whether or not it was “a good deal”.

Car buyers now come to showrooms armed with reams of information gleaned from online research, including on pricing and part-exchange values, but are they any closer to being sure that a price is fair?

To address this and to combat the traditionally low levels of consumer trust in used car dealers, some of the biggest players in the online classifieds industry have either introduced or are planning “transparent” price indicators.

See how transparent pricing could affect car dealers.