Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn’t say “about to” because VR has already arrived. Manufacturers are currently incorporating this exciting new technology into their marketing strategies, and a few progressive dealerships are dabbling in it as well.
In case you haven’t heard, VR is the ‘next big thing.’ Deloitte Touche estimates that 2016 will be the first billion-dollar year for VR products, although the vast majority of that is from game and hardware sales to consumers. Statista estimates that by 2018, 171 million people worldwide will have VR headsets.
To reach this rapidly expanding market, many businesses are already experimenting with VR in sales and marketing. See how the auto industry is benefiting from VR technology!