Throw on a headset, “test-drive” a car, in the middle of a convention floor space.
The merging worlds of virtual reality and automotive allowed visitors to the eBay Motors booth at the NADA Convention & Expo last month to do exactly that. (Well, sort of. It’s all virtual, of course).
And while it’s far from a fixture yet, the rapidly expanding online automotive retail space could soon call on such ancillary services as virtual reality test-drives and other amenities to offer a more complete buying experience on the Internet.
“I think all big companies around are looking at artificial intelligence; all of them are looking at virtual reality; what do you do to take this to the next level?” Clayton Stanfield of eBay Motors said during an interview here at the convention. “Because everybody’s talked about, ‘how do you complete this purchase online’?”
Read more about how VR influences how consumers purchase vehicles online.