Technology & Trends For Virtual Dealers

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Why Content Is Your Most Overlooked Resource

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Why Content Is Your Most Overlooked Resource

“YOU NEED RICH CONTENT ON YOUR SITE THAT ENGAGES SHOPPERS OF ALL KINDS AND ENCOURAGES THEM TO CONTINUE TURNING TO YOUR DEALERSHIP FOR ANSWERS.”

Strong content makes your website the ultimate digital dealership. It allows people to turn to your dealership online for anything they need– and encourages them to choose you when they are ready to buy.

For most dealerships today, online lead capture is a huge priority. Getting hard-won and, frankly, expensive site visitors to fill out a form with their contact information is a crucial way to reach more customers and start the buying conversation with them.

The problem is that lead capture today doesn’t get most of your site visitors to convert. In most cases, 95% or more of people leave without becoming leads. And once they leave, you have to spend retargeting dollars to get them back, making that traffic even more expensive.

Prioritizing valuable on-site content will help engage shoppers of all kinds on your site, and drive more conversion on your website:

  • Engage early stage leads. These are shoppers at the beginning of the buying cycle. They are not ready to buy, and not yet ready to convert, but they will be. There’s a good chance they will buy from you if you provide them with the resources and information they need now.
  • Increase page engagement. With better content, you’ll increase the average time on site and lift your VDP views.
  • Demonstrate value customers care about. Your dealership shows transparency, flexibility, availability by allowing customers to get the answers they need from your site whenever they want it.
  • Eventually, get more internet leads. Content is actually just a hands-off way to guide your shoppers through the buying process. It helps people move at their own pace while building loyalty to your brand– and this will pay off in more leads.

 

Lean more tips, tricks and strategies on developing rich content on your website.

(Source: digitaldealer.com)